![]() “A Proximity to Its Customers”Ĭhestnut told the New York Times that MailChimp’s success stems from that fact that it had “a proximity to its customers that its competitors lacked.”Īnd he elaborated that because MailChimp “was itself a small business, it understood what those businesses wanted out of their marketing tools. What’s more, the MailChimp co-founders had a secret weapon for taking out the competition. Still, Chestnut and Kurzius saw email as a cost-effective marketing channel - perfect for cash-strapped small businesses that were trying to reach their target audiences. Constant Contact, which raised $107 million in its IPO in October 2007) were already dominating the email marketing landscape. (One study found that 95% of all emails sent in 2007 were spam emails.)īut perhaps even more discouragingly, better-funded companies (e.g. Kurzius were passionate about was helping small businesses grow.”Įmail marketing, however, wasn’t necessarily the best game to be getting into for helping small businesses grow … at least not in 2007.įor starters, spam was reaching unprecedented heights, and people were becoming increasingly annoyed. ![]() As the New York Times reported, “What Mr. But in 2007, Chestnut and Kurzius decided to shut down their web design operation and go all-in on MailChimp.īecause in launching MailChimp, the pair realized that web design really wasn’t their passion. That code became the jumping-off point for the MailChimp email marketing service.įor years, the service remained a side project. ![]() When some of their customers started asking for a way to send emails, Chestnut dug up some old code he had written for an earlier project (a failed digital greeting card product). Instead, when co-founders Ben Chestnut and Dan Kurzius launched MailChimp back in 2001, they were simply trying to help their customers.Īt the time, the pair were running a web design business. They didn’t start by asking, “How do we build a product that can be used by millions of businesses for sending billions of emails each day?” The founders of MailChimp didn’t set out to build the world’s leading email marketing software. ![]()
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